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Jul 29 2019

Cheddar TV: Influencers’ Fake Followers Take A Toll on Advertisers

Marketing, Social Media
by Rally Admin

Influencers are a powerful group for brands. But the rise of fake followers is creating a sticky situation. Ted Murphy of influencer marketplace IZEA explains the impact and how it's being addressed. (July 29, 2019) Watch: IZEA CEO Ted Murphy Discusses How Influencers' Fake Followers Hurt...

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Monica Vanhorn

MONICA VANHORN | Managing Director & Account Lead

 

  • Previously served as SVP at Forefront Communications, building the agency’s crypto/digital assets practice
  • Founded Catalyst Communications, which won hard-earned results in fintech marketing and media relations
  • Opened the NASDAQ as content co-chair of the Wall Street Technology Association (WSTA)

 

MA, Journalism, Stanford University | BA, Yale University

 

Contact:
LinkedIn: @MonicaVanHorn
Twitter: @MonicaMVanHorn
Email: monica.vanhorn@rallypointms.com
Phone: 917.446.6358

Abbie Sheridan

Abbie Sheridan | Executive Vice President, Operations & Client Relations

 

  • Formerly SVP at FiComm Partners, boutique firm specializing in the wealth management industry
  • Has extensive media relations experience in fintech, financial services and real estate

 

BA, Pace University

 

Contact:
LinkedIn: @AbbieSheridan
Twitter: @HashtagforAbbie
Email: abbie.sheridan@rallypointms.com
Phone: 516.286.7056

Elise Perkins

Elise Perkins | Content & Media Specialist

 

  • Manages creation of content strategies and development for clients.
  • Former Director of Communications for both the Committee for Economic Development and Financial Services Roundtable.

 

B.A., American Studies, Dickinson College

Contact:
LinkedIn: https://www.linkedin.com/in/elise-perkins-70309922/
Email: elise.perkins@rallypointms.com
Phone: 413.658.8151

John Cook

John Cook | Managing Partner

 

  • Worked as a producer at CNBC’s Closing Bell and as an editor and researcher at NBC News.
  • While based in Singapore, helped to coordinate the re-launch of CNBC’s Asian and Australian programming.
  • Specialized in organizational communication at Hitachi Consulting.

 

MBA, University of Maryland | B.S. Television-Radio, Ithaca College

 

Contact:
LinkedIn: https://www.linkedin.com/thejohncook
Twitter: @_johncook_
Email: john@rallypointms.com
Phone: 585.737.7546

Dorian Langlais

Dorian Langlais | Managing Partner

 

  • Spent seven years at CNBC as a producer for award-winning financial journalist Maria Bartiromo, where his work regularly appeared on “Closing Bell.”
  • Served five years as a producer at MSNBC for the daily business show “Market Wrap”, hosted by veteran journalist Ron Insana.
  • Produced for NBC News anchor Lester Holt.

 

B.A. Communications, University of Southern California

 

Contact:
LinkedIn: https://www.linkedin.com/in/dorianlanglais
Twitter: @dorianlanglais
Email: dorian@rallypointms.com
Phone: 862.368.1011