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Jul 29 2019

Cheddar TV: Influencers’ Fake Followers Take A Toll on Advertisers

Marketing, Social Media

Influencers are a powerful group for brands. But the rise of fake followers is creating a sticky situation. Ted Murphy of influencer marketplace IZEA explains the impact and how it’s being addressed. (July 29, 2019)

Watch: IZEA CEO Ted Murphy Discusses How Influencers’ Fake Followers Hurt Advertisers

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    Elise Perkins

    Elise Perkins | Content & Media Specialist

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    Former Director of Communications for both the Committee for Economic Development and Financial Services Roundtable.

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